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Respekt Danmark and Victoria Soap Acquire Sønderstrup Sæbefabrik (Dan Soap), Challenging and Strengthening their Position in the Market


Respekt Danmark and Victoria Soap, two of Scandinavia's leading manufacturers of high-quality soaps, announce the acquisition of yet another soap production this time Sønderstrup Sæbefabrik (Dan Soap). The acquisition will enhance Victoria Respekt Soap's position as a leading provider of soap products in the market, challenging and strengthening their position.


"We are excited to welcome Sønderstrup Sæbefabrik to the Victoria Respekt Soap family," said Michael Høyer, CEO of Respekt Denmark. "This acquisition marks a significant step forward for our company as we expand our product offerings and strengthen our position in the industry. Our customers can expect the same high-quality products and excellent service they have come to expect from us, with an additional 6000 sqm of well-structured factory facilities, so now we can offer over 15,000 square meters of modern ISO-certified production, laboratory, and warehouse facilities."


With the acquisition, Respekt Danmark and Victoria Soap will be able to challenge the market and expand production and distribution capabilities, ultimately serving customers with improved efficiency and quality. The acquisition will also create job opportunities in the production and laboratory in both Holbæk area and Helsingborg laboratory, where new colleagues will join the Victoria Respekt Soap family.


Respekt Danmark and Victoria Soap have a long history of providing high-quality soap products to customers across the globe. With the acquisition of Sønderstrup Sæbefabrik (Dan Soap), the company aims to expand its reach and continue to provide the best soap products and services to customers.


"Our customers can now enjoy a stronger product range, providing them with a full range of options as a one-stop-shop for all household and personal care soaps. This unified strength has been well-received in the market," added Michael Høyer.


Victoria Soap and Respekt Danmark are established as one of the 3rd largest soap producers in Europe, trusted by many of the world's leading brands. The Victoria Respekt group has over 15000 square meters of modern iso certified production, laboratories, and warehouses in Denmark and Sweden, and exports to Scandinavia, western Europe, and southeast Asia. The soaps are multi-certified and crafted with a commitment to sustainability and innovation inspired by Scandinavian nature. For more information on Victoria Soap and Respekt Danmark and their products, please visit and



CEO Michael Høyer

Respekt Danmark A/S

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